rebrand campaign

Georgia Builder Shifts Focus to Custom Homes and Land Development in Some of Atlanta’s Hottest Markets

Atlanta, May 16, 2016 – In 2015, Tyrone resident Tony Pourhassan celebrated the ten-year anniversary of his company – Highlight Homes. Looking back over the last decade, a clear evolution has taken place as Pourhassan continues to build his company from the ground up just like the new construction homes he first built in communities he helped develop. Following a meteoric rise over the course of the first three years of operation, the bubble burst in the housing market in 2008. Pourhassan – like so many other builders in Georgia – was forced to make some tough decisions, including minimizing his staff and shifting his focus to more viable means of keeping his company afloat. Highlight Homes survived the Great Recession by rebranding itself as a luxury renovation company – which it did to great success, earning a highly esteemed Obie Award from the Sales & Marketing Council of the Greater Atlanta Home Builders Association along the way. In 2014, Highlight Homes began to explore new ways to expand and grow slowly and cautiously – breaking into the semi-custom home market and applying that same level of one-on-one customer service that had worked so well during the lean years. Today, buoyed by the success of his semi-custom ventures in some of Atlanta’s most sought after neighborhoods, Pourhassan plans for growth once more as he adds custom homes and land development back into the mix. His first step in this exciting new direction includes the introduction of a new logo and launch of a beautiful new website – HighlightHomesGA.com.

“We really wanted a website that served as a digital extension of the positive home building and renovating experience our clients have come to know and love,” explained Pourhassan. “We realize that – now more than ever before – buyers will research a company online before picking up the phone to schedule a meeting, so our new website serves as an all-important first introduction to who we are and what we do. We hope that our guests enjoy their visit to our website and that it leads to a phone call to learn more about what we can bring to their family’s life – a beautiful house they will love to call ‘home.’ We are also excited to introduce a new logo that reflects the sophistication of our new direction and will undoubtedly serve to secure our brand as one of Atlanta’s premier custom builders and luxury renovation companies.”

Designed by Keener Digital Marketing and showcasing beautifully captured images by Never the Rock Photography, the new website features all of the service areas that Highlight Homes now encompasses: Custom Homes, Semi-Custom Homes, Luxury Whole Home Renovations, Land Development and Architectural/Interior Design Services. It also includes a number of neighborhoods in which Highlight Homes focuses, available Semi-Custom Homes and gallery of Highlight Homes’ work, as well as articles about the latest trends and helpful tips for homebuyers/homeowners. Clients will benefit from a special project portal that allows them to keep up-to-date on where their renovation or custom home construction stands and document change requests/communications with their project manager.

“Keener Digital is pleased to have developed a cutting edge website for Highlight Homes,” said Lynne Keener, Director at Keener Digital Marketing. “The graphic-rich site reflects the beautiful homes designed and built by the company while offering visitors an easy to navigate, mobile-ready experience.  Highlight Homes continues to push the limits of innovative building and their new website is all part of connecting with clients and delivering stellar results.”

To learn more about Highlight Homes, prospective clients and real estate professionals are invited to visit www.highlighthomesga.com.

About Highlight Homes:

Highlight Homes, LLC was established in 2005 by builder, developer and architect, Anthony F. Pourhassan. The Atlanta-based company is founded on the core belief in the significance of what they are creating, firmly based in their lasting dedication to the clients they serve, and continually growing as word spreads of their unswerving commitment to quality. Because Highlight Homes, LLC is family-owned and operated – they truly care about their clients and their families. They listen carefully to their clients’ wants and needs, then design and implement plans to fit both their vision and their budget. Each Highlight Home contractor is fully licensed, registered and insured, and is well prepared to tackle projects of varying size and scope – from a luxury custom estate in one of Atlanta’s trendiest neighborhoods to a cozy, bungalow-inspired home in the sprawling suburbs.

After nearly three decades of experience in architectural design, construction, and development, Anthony Pourhassan and Highlight Homes have the know-how to take any project from concept to completion. They keep a steady pace with other leaders in their field through continued education and certification, as well as via affiliations with top-notch professional organizations such as the Greater Atlanta Home Builders Association, Certified Professional Home Builders of Georgia, National Kitchen & Bath Association, and National Association of the Remodeling Industry. Highlight Homes is proud to be a Better Business Bureau accredited business, as well as a certified Earth Craft House Builder, Energy Star Partner, and LEED Certified Home Builder.

Highlight Homes sets itself apart from the fray of other builders in the market through their attention to even the smallest detail, paired with their trademark of infusing unexpected touches and luxury finishes into every project they complete – at surprisingly affordable prices. They stand by every house they build by extending a one-year follow-up maintenance call to their homeowners, as well as a one-year full service warranty and an astounding EIGHT-YEAR structural warranty – all at no additional cost.  In response to a growing need in Atlanta, Highlight Homes launched their renovation division in 2009 and custom construction division in 2014.