South Makes Big Gains in Rebounding Remodeling Market

Highlight Homes Follows the Lead by Performing More Renovation Projects than Custom Home Construction in 2012

We're excited about this latest "measure" of the housing and renovation market in the South!
We're excited about this latest "measure" of the housing and renovation market in the South!

There was a time when Highlight Homes was all about new home construction. It wasn’t merely the bulk of our business, it WAS our business. As the housing market began to shift in 2007 and 2008, we saw the need to adapt or suffer the same fate of many other fine homebuilders in the Atlanta area who are now extinct. Turns out the gamble paid off. While home sales in Atlanta are finally back on the rise – showing an increase of nearly 12% in year-over-year sales in September 2012 (National Association of Realtors®) – remodeling continues to perform strongly, particularly in the South where Highlight Homes is based.

As we make our way to the end of 2012, the clear winner in Highlight Homes’ project book would have to be home renovations. According the National Association of Home Builders, the same holds true for many renovators and general contractors across the nation as the Remodeling Market Index (RMI) showed an exciting rebound in third quarter 2012 to levels reminiscent of 2005.  The latest RMI showed marked improvements in current market indicators, which include maintenance and repairs, minor additions and alterations, and major additions and alterations. In a recent press release, NAHB Remodelers Chairman, George Moore, Jr. indicated that home owners are once again investing in their houses as home prices begin to stabilize.

Most importantly, future indicators – such as calls for bids, proposal appointments, committed work and project backlogs – showed a significant rise in every region, climbing six solid points in the South – its highest level since 3rd Quarter 2005. As more and more homeowners make the choice to stay in their current homes and the housing market continues to stabilize, we believe there will be an increased confidence in the age-old practice of viewing one’s home as an asset. While the recovery has been slow – and is far from over – we are pleased to report that these are all good signs.

Highlight Homes invites you to follow the trend with us!  Why wait to take care of that much-need repair or much-anticipated change? We can work within your needs and budget to help you transform your home into something you LOVE again. In addition to basic home repair and maintenance, Highlight Homes specializes in:

  • Kitchen and bath remodels
  • Whole home renovations
  • Outdoor living spaces
  • Water features and landscaping
  • Basement finishing
  • Room additions
  • Decks and patios
  • And so much more

To schedule a no-obligation consultation, we encourage you to contact us by calling 678.873.9234, e-mailing us at, or filling out our helpful online contact form.  To learn more about Highlight Homes or view a virtual portfolio of our work, please visit us online at

“September 2012 Real Estate Data – Monthly Housing Summary.” National Association of Realtors – (online November 8, 2012)

“Remodeling Market Index Climbs Five Points, Returns to 2005 Levels.” (online November 8, 2012)

Image Credits: STICK RULER © Dana Rothstein
South Makes Big Gains in Rebounding Remodeling Market